MAD ROBOTS PICTURES / PROJECT
BMW i
Vision Dee.
THE PROJECT
A car reveal
across the room.
For the BMW i Vision Dee reveal and the training center opening, visuals extended from the LED backdrop onto the floor around the vehicle.
The car remained the focus of the presentation. Colour and movement on the surrounding surfaces gave the reveal a setting of its own, connecting the exhibition stand, stage and floor within the same visual sequence.
BMW i Vision DeeLED backdropFloor projection
